NIQ Corporate & Investor Relations Privacy Notice
Last updated: July 15, 2025
NielsenIQ cares about your privacy and is committed to handling your data in an open and transparent manner. This Privacy Notice (“Notice”) describes how Nielsen Consumer LLC (“NIQ”, “we”, “us”, “our”) handles the Personal Data we collect and the rights you may have regarding the information collected when you interact with our corporate and investor relations websites, webforms, and services that display this Notice (collectively, our “Services”). This Notice applies only to data collected by us in connection with your use of and/or interaction with the Services and through our performance of any activities that form part of the operation and delivery of the Services.
NIQ belongs to the group of companies listed here, which together form the “NIQ Group.” Unless this Notice is displayed for any other services, including software applications made available by us, the Notice does not apply to any other product or service owned by NielsenIQ. By using our websites, you are subject to the terms in this Notice.
In this Notice, “Personal Data” means any information relating to an identified or identifiable individual (one who can be identified, directly or indirectly, reference to an identifier). This includes details like name and contact information (email address, phone number, etc.). The term also includes “personal information,” or similar terms as defined in applicable law. Personal Data that has been anonymized in such a way that the data subject cannot be identified or can no longer be identified (anonymous data) is no longer considered Personal Data and no longer governed by this Notice.
NOTICE AT COLLECTION OF PERSONAL DATA
This Notice at Collection provides some key information about our privacy practices: the categories of Personal Data we collect; how we obtain, share, and maintain Personal Data; and how you can instruct us to stop sharing your Personal Data.
- Identifiers, collected directly from you, including name, company name, professional title, state, country, phone number, and language.
- Internet or Other Electronic Network Activity Information, collected automatically from you (i.e., passively when you visit and/or interact with our Services), including IP address, browser type and version, device operating system type and version, as well as your cookie preferences.
- Approximate Location Information, collected automatically from you (i.e., passively when you visit and/or interact with our Services), including device city and country and location as inferred from IP address.
- Electronic or Similar Interaction Data, collected directly from you, such as your subscription preferences, messages, comments, testimonials, uploads and downloads, as applicable.
As is true of most websites, we need to process your information to provide access to and functionality of the sites. When you submit questions, request information or subscriptions, or give us feedback, we use your Personal Data to respond to your requests, communicate with you, and deliver materials. We will use your data for the purpose(s) for which it was collected or provided to us or as otherwise communicated at the point of collection. We do not use your Personal Data to advertise, promote, or market third-party goods or services to you. Additionally, we will not license, publish, or sell Personal Data collected from or about you.
Our Services use Google Analytics to collect Personal Data, including identifiers and information about your activity on our Services. You can opt out of the use of this technology through the Google Analytics opt-out browser add on, your Google Ad Settings, your device’s Ad Settings for mobile apps, and the NAI’s consumer opt out.
Exercising Privacy Rights: In accordance with applicable law, you may have certain rights over your Personal Data. Though, because we do not sell or share Personal Data collected through our Services, we do not offer an ability to opt out/withdraw consent from such data processing.
Otherwise, if you are interested in exercising one or more of your rights, please submit your request via our webform available here. Because we want to avoid taking action regarding your Personal Data at the direction of someone other than you, please note that we may request information verifying your identity before we can give effect to certain rights. When visiting our website, you may also choose to enable a browser-based signal that automatically communicates your preferences, such as the Global Privacy Control (“GPC”). Where required, we will process the GPC signal as a valid privacy request.
Retention: We will retain your Personal Data for as long as reasonably necessary to fulfill the purposes described in this Notice, or to comply with our legal obligations, resolve disputes, and enforce our agreements. Our data retention periods reflect several factors, including our relationship with visitors and users of our Services, the nature and sensitivity of the Personal Data, and what is reasonably necessary and proportionate to provide and improve our Services. When we engage third parties, they will store Personal Data on their systems for as long as is necessary in connection with their provision of services to us in accordance with our service provider contracts.
- HOW WE COLLECT AND USE PERSONAL DATA
We collect Personal Data (a) that you provide directly to us; (b) automatically when you use the Services; and (c) from third parties.
- Data You Provide
We collect Personal Data from you when you use our Services. For instance, we collect your contact information when you subscribe to our newsletters or download our reports. We use this Personal Data for the following business and commercial purposes:
- To operate, maintain, and improve our Services
- To measure the effectiveness of advertising campaigns
- To communicate with you via email alerts, subscription information and newsletters, report availability and access, or as otherwise necessary to fulfill your requests
- For analytics, insights, product development, and market dynamics and/or research
- Data That We Automatically Collect
Our Services use cookies and other tracking technologies. When you visit and interact with our Services, we or our third-party advertising and analytics partners and service providers may use a variety of technologies, such as cookies, tags, SDKs or scripts, to collect information about how you use our Services. This includes information about your browser or device; approximate geographic location; and use of the Services (e.g., the pages of our website you visit and how long you spend browsing them).
These technologies access and/or store information in your browser or on your devices to distinguish you from other users, make your site navigation more efficient, help remember your preferences, enhance your browsing experience, and improve the use, security, and functionality of our Services. When third parties place their own cookies, they may create identifiers that they associate with you or your device. They may then combine this information with other data sources for analytics or advertising purposes.
For more information about tracking technologies and the rights you may have over this information, visit our Cookie Notice. To adjust your cookie settings, select “Your Cookie Choices” on the cookie banner, also located in the footer of our website.
- Data From Third-Party Sources
When you use our Services, we may combine and consolidate your information with Personal Data from previous interactions, third-party data providers, and other sources such as websites and advertising vendors to assess ad campaign effectiveness.
- Other Uses of Personal Data
In addition to the uses described above, we use Personal Data from all categories of sources for these commercial and business purposes to the extent permitted under applicable law:
- To communicate with you, such as through bots, including to respond to your inquiries and to send you updates about the Services
- To monitor, protect, and maintain the security of our Services and our business
- To comply with applicable laws and regulations and respond to lawful requests for Personal Data
- To carry out corporate restructures, sales, and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the transaction
- To protect our rights, privacy, safety, property and/or those of others
- To fulfill any other purpose explained to you at the point of collection, or with your consent
- HOW WE DISCLOSE PERSONAL DATA
We may disclose Personal Data (in accordance with applicable law) for the purposes described above to other companies within the NIQ Group, with our service providers and other third parties, who are typically processors handling the Personal Data only in accordance with our instructions. These third parties belong to the following categories of recipients:
- Our Corporate Affiliates, which include our parent company and its subsidiaries listed here, the NIQ Group. Within the NIQ Group, our employees and departments with a “need to know” basis have access to Personal Data only to the extent necessary for the described purpose.
- Our Service Providers. We disclose Personal Data to our service providers that provide business, professional, or technical support services to us, help us operate our business and the Services, or administer activities on our behalf.
- Advertising and Analytics Providers. We may make available information from our Services to allow our analytics providers to help us understand how visitors use our Services and how to improve them. We also collect information about your interactions with emails we send to you, such as whether you forwarded the message or clicked through to our website after opening it, and our social media accounts.
In certain circumstances, we may disclose Personal Data to:
- Governmental, Regulatory, and Public Authorities, to comply with legal or regulatory obligations or requests.
- Relevant Third Parties as Part of a Corporate Transaction. In the event of a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with a bankruptcy or similar proceeding), we may disclose or transfer Personal Data to certain third parties, such as the acquiring entity and its advisers.
- Other Third Parties. We will disclose Personal Data to other third parties at your direction or with your consent, or for other reasons that we will describe at the time of information collection or prior to disclosing the information. Additionally, we will disclose Personal Data as necessary or appropriate to: (a) comply with applicable law; (b) enforce our terms and conditions; (c) protect our operations; (d) protect our rights, privacy, safety, or property, and/or those of you or others; and (e) allow us to pursue available remedies or limit damages that we may sustain.
When we disclose Personal Data, we take contractual, technical, and organizational measures that are designed to limit the recipients’ use to specific purposes that are consistent with this Notice and in accordance with applicable law.
To the extent permitted under applicable law, we may deidentify, anonymize, or aggregate Personal Data so that it will no longer be considered Personal Data. Once deidentified, we do not attempt to reidentify the data. We ensure it will not be reidentified by implementing strict technical and organizational measures to prevent reidentification and use contractual measures to ensure third parties adhere to the same non-reidentification commitments. Our use and disclosure of deidentified, anonymized, or aggregated information is not governed by this Notice.
- TRANSFERS OF PERSONAL DATA
Due to the international nature of our business, it may be necessary for us to transfer your Personal Data to other companies within the NIQ Group and to third parties outside the jurisdiction in which you reside. For this reason, we may transfer your Personal Data to countries that may not have the level of data protection that you enjoy under your jurisdiction (“Third Countries”). This can, for example, result in impeded enforcement of privacy rights, a lack of control over further processing, and access by state authorities.
Within the NIQ Group, we have concluded an intra-group data transfer agreement with the relevant transfer mechanisms (for example, standard contractual clauses of the European Commission) and additional safeguards, if necessary, to ensure an adequate level of protection for your Personal Data when it is transferred to Third Countries.
Insofar as we transfer your Personal Data to other recipients in Third Countries, we ensure that your data is protected by adequate safeguards recognized by your jurisdiction (for example, by concluding standard contractual clauses of the European Commission or by means of binding corporate rules of our business partners) and supplementary measures, as necessary. You can contact us to obtain a copy of the transfer mechanisms.
- AUTOMATED DECISION MAKING, PROFILING, AND ARTIFICIAL INTELLIGENCE
We use automated processes in the delivery of our Services. To the extent that these activities constitute automated decision making or profiling, we take steps to do so in a fair and non-discriminatory manner. We do not process your Personal Data for profiling that produces a legal or similar significant effect, such as a decision to offer or decline your request for employment.
Our automated processes include the use of Personal Data to train our artificial intelligence (AI) systems and large language models (LLMs). NIQ maintains a steadfast commitment to the responsible, ethical, and secure application of AI and machine learning in advancing consumer intelligence technology. This includes the integration of generative AI capabilities. Our deployment and use of AI is subject to NIQ’s AI Safety Policies and Guiding Principles. Click here for more information about NIQ’s AI-powered advanced analytics solutions.
- DATA AUTHORIZATIONS AND RESTRICTIONS
Your Data Authorizations. You authorize us to access and process your Personal Data by agreeing to this Notice and providing any necessary consent. You are not obligated to provide your Personal Data and can opt out/withdraw consent to our processing at any time. Without access to your Personal Data, we may not be able to provide the full range of our Services.
Unsubscribing from our Marketing and Promotional Communications. From time to time, we may send you marketing and promotional communications from the NIQ Group. If you no longer wish to receive these emails from us, you may opt out by following the instructions included in any promotional or marketing email you receive from us.
Industry-Based Advertising Choices. In addition to exercising privacy rights through our Services, you can opt out of receiving certain targeted or interest-based advertisements using tools provided by the advertising industry. You will still receive ads, but they might be less relevant to your interests. Please note, you will need to opt out separately on all of your browsers and devices. If you delete or reset your cookies or mobile identifiers, change browsers, or use a different device, you may need to repeat the opt-out process for that device or browser.
- PRIVACY RIGHTS AND CHOICES
When using our Services, Nielsen Consumer LLC is the controller of Personal Data collected from or about you. In accordance with applicable law (and subject to certain exceptions), you may have certain rights in relation to your Personal Data, including the right to:
- Access your Personal Data (including a copy in a portable format). You may have the right to request a privacy report detailing the Personal Data we maintain about you and the purposes for doing so, unless your request proves impossible or would involve disproportionate effort to fulfill. Under certain conditions, you may request that we transfer your Personal Data to another organization, or directly to you, but we may not be required to respond to your requests “to know” or access specific pieces of Personal Data more than twice in any 12-month period.
- Request a List of Third Parties, though we will not license, publish, or sell Personal Data collected from or about you, and we are not required to provide the names of NIQ Group customers or other trade secrets.
- Correct or Rectify inaccurate Personal Data that we maintain about you, subject to appropriate verification.
- Delete or Erase the Personal Data that we maintain about you, under certain conditions.
- Restrict or Limit Processing of the Personal Data that we maintain about you, under certain conditions. This includes a right to restrict the use or disclosure of your Personal Data of a sensitive nature, but it is not a typical practice of ours to collect or maintain your sensitive information.
- Object to Processing the Personal Data that we maintain about you based on our legitimate interest, under certain conditions. We will no longer process your Personal Data unless we can demonstrate compelling legitimate grounds for the processing which override your interests or for the establishment, exercise, or defense of legal claims.
- Opt Out of Sales, Sharing, or Targeted Advertising (as defined by applicable law) at any time, but because we do not process your Personal Data for these purposes, we do not offer an ability to opt out.
- Opt Out of Automated Processing or Profiling resulting in a decision based solely on automated processing, including profiling which produces legal effects concerning you or similarly significantly affects you. As a reminder, we do not process your Personal Data for these purposes.
- Withdraw Consent at any time where we rely on consent as the legal basis, with effect for the future, by contacting us at or by using the contact information below.
- Appeal or Lodge a Complaint in the event of a suspected infringement of applicable data protection laws, you may appeal our decision directly with us or lodge a complaint with a supervisory authority.
We empower and support the exercise of your rights. At any time, you may request or assert any of the rights listed above by selecting Your Privacy Rights from our website or by emailing us at connect.privacy@nielseniq.com. We will assess any request after confirming your identity and work to respond within applicable legal deadlines, and let you know if we need additional time. If you believe there has been a violation of your privacy rights, please contact us or the supervisory authority.
We may take steps to confirm your identity before responding to your request by asking you a series of questions about your previous interactions with us. We may decline a request (other than an opt-out request) if we are unable to confirm your identity (or an agent’s authority to make the request) or confirm the Personal Data we maintain relates to you.
We will not discriminate against you if you decide to exercise your privacy rights.
- AUTHORIZED AGENT REQUESTS
Only you, or someone legally authorized to act on your behalf, may submit a request related to your Personal Data.
In accordance with applicable law, you may authorize someone to make a privacy rights request on your behalf (an “Authorized Agent”). To confirm their authority, Authorized Agents need to demonstrate that you’ve authorized them to act on your behalf. Authorization must be done in writing and signed, and the writing must identify the agent and explain what request they are authorized to make. Your Authorized Agent must include a copy of this writing or a copy of a valid power of attorney with the request. The NIQ Group retains the right to request confirmation directly from you, confirming that the agent is authorized to make such a request, or to request additional information that is necessary to identify you.
Submit Authorized Agent requests at Your Privacy Rights by uploading the authorization documentation or submit the complete request with attachments via email to connect.privacy@nielseniq.com.
- DATA SECURITY AND EXTERNAL LINKS
We maintain a comprehensive information security program with administrative, physical, and technical safeguards to maintain the confidentiality, integrity, and accessibility of your information. However, as no transmission of information over the internet is absolutely secure, we cannot guarantee the safety of your information.
Our Services may have links to third-party services, which may have privacy policies that differ from our own. We are not responsible for the practices of such sites and encourage you to review their practices for more information.
- PERSONAL DATA OF CHILDREN
We understand the importance of protecting the privacy of children, especially in the online environment. The Services are not designed for or intentionally targeted at children, and we do not intend to collect, maintain, or disclose Personal Data about anyone under the age of 18. If we become aware that we have collected Personal Data relating to a child, we will delete it or take other reasonable steps to comply with applicable law. We do not knowingly sell or share information about individuals under the age of 18.
- REVISIONS TO THIS NOTICE
We reserve the right to change, modify, add, remove, or otherwise revise portions of this Notice at any time, for example as our Services develop and evolve, to comply with legal requirements, or to address changes in our business practices. When we do, we will post the revised Notice to our websites. Your continued use of our websites following the posting of changes to these terms means you acknowledge these changes. If we change the Notice in a material way, we will provide appropriate notice to you and update the date at the top of the Notice.
- CONTACT US
If you have any questions or concerns about this Notice, our privacy practices and the protection of your Personal Data, or the privacy rights and choices available to you described in this Notice, you may contact us in the following ways. We will investigate and attempt to remedy any complaint or dispute regarding the processing of your Personal Data.